As an independent boutique we pride ourselves on connecting with our clients in a way that's a little more intimate than the average big store experience.
Here's an opportunity for you guys to get to know our amazing staff before you meet them in-store (or maybe you've already met them).
First up is our resident fashion maven and Tumblr star, Emily.
All clothes worn are available in-store at IIIMNKYS and styled by Emily herself.
Brands featured in this editorial: Designers Remix, Cameo The Label, One Teaspoon, Cheap Monday, Pink Stitch
Meet Our Staff - Emily
So what’s your name and what do you do?
I'm Emily and apart from working here at IIIMNKYS, I go to school at College LaSalle in Fashion Marketing.
How do you determine how to style clients? Can you figure it out beforehand?
I like to have a dialogue with the client and try to get to know them. I ask them where they go to school, etc.
I ask them what they wear on a regular day, and then how they dress when they go out for a dinner or other occasions.
From there I can figure out what their style is all about given my background in marketing. I have developed a good sense of who a customer is based upon their lifestyle, job and other factors.
How would you describe your style?
I would say I normally dress indie/rock but at the same time I try to inject the streetwear vibe into the mix.
It's a day by day thing, whatever I feel like wearing I'll put that on and find a way to make it work.
Do you dress differently at work?
I guess I would say that I add a little more streetwear to my outfits when I come to work, but I need to be true to who I am and how I feel, customers can tell if you're not being genuine.
If I feel down, I might wear all black but if I feel cool on a certain day, I might wear something a little more scandalous.
You seem to have an affinity for floppy hats - what's the deal with that?
(Laughs) I guess the floppy hat thing developed when I discovered Erin Wasson, who's a model that wears them all the time. I would say that she's definitely a style inspiration for me.
It's also a way for me to cover my hair when I don't feel like doing it.
What's your favourite thing about working at IIIMNKYS?
My favourite thing about working at IIIMNKYS is the people that I get to meet every day and of course, the people that I work with.
You can follow Emily's style journey on Instagram . Stay tuned for the next blog and of course, follow us on Instagram/Facebook/Twitter @IIIMNKYS!